If you want to promote your brand on social media, you are probably wondering: how do I get more Instagram followers?
The answer is not easy. There are billions of people using Instagram, and more than 33% of the users log on the platform several times per day. Most of them already have a significant number of accounts that they follow. So, how do you make them add yours to their lists of “following” profiles? Here are 10 techniques that should give you a successful answer!
1Bring together your other social media accounts
Even if Instagram attracts 500 million people every day, it does not mean that everyone in the world is on the platform. You can appeal to users of other social media channels like Facebook and Twitter by promoting your Insta posts on your other social media accounts.
2Invest in Instagram Ads
Instagram seems like an approachable marketing tool that you can use for free. However, if you choose to invest in Instagram Ads you can boost your chances of attracting new followers significantly. Start with a small budget of just a few bucks per week and see how many more users you can reach. In time, you can increase your investment and enhance your online visibility.
3Build up a recognizable theme
You can stand out in the crowd by creating a recognizable theme for your account. You can easily do so by using the same filter, colors, and mood for every photo you post. In time, your profile will develop a unique appearance that will appeal to both your loyal followers and to new users on your page.
4Use Video content
Social media experts from InstaGrowing recommend that using more video content over photos can bring in more followers to your profile. There is a current trend that sees more and more users appreciate videos over standard photography.
5Use more Instagram Stories
Instagram users have developed a passion for the Stories feature. Some of them do not even scroll down through their feed and only look at the stories of the people they follow whenever they log in on the network. Use more Insta stories to appeal to this category of followers.
6Tag influencers in your posts
An excellent technique of attracting more followers to your Instagram account is to tag influencers in your posts. Users who look up content by using the name of major influencers can easily find your profile and choose to follow you if you post relevant content with their queries.
Once your brand reaches a certain level of notoriety on Instagram, you may ask your followers to create content that is relevant to your business. You can even set up a contest in this regard and post the user-generated content that wins it. This strategy will increase user loyalty and make sure that you do not easily lose your followers in the long run.
8Communicate with your followers
Instagram allows for easy communication between companies and consumers. No matter how big a brand is, you can always ask them a question regarding their products and services, and they will respond. You should answer all your followers’ queries on your posts to show that you value their business.
9Team up with other content creators
Look for other content creators in your niche and propose to them a short-term collaboration. Even if they are your direct competition, you can still come up with highly-engaging content that should appeal to both your audiences. This technique is a great way of swapping followers and enlarging your database of potential customers.
10Include giveaway promotions
Last, but not least, when everything else fails you can always give stuff away for free to lure in more Instagram followers. You can easily do so by setting up giveaway promotions and reward those who take part in it with various products and services that your company has to offer.