4 Crucial Mistakes to Avoid When Creating Feedback Forms for Websites
Creating a feedback form for your website is very useful. Not only will it provide a way for customers to let you know what they think, but you can then use that information to make improvements to your website and its services.
Unfortunately, many feedback forms don’t really live up to their potential due to mistakes that are made when creating them. In particular, there are four crucial mistakes that you should try to avoid:
Too many mandatory fields
Giving feedback should be an entirely voluntary act, so if your form has too many required fields many customers are likely to not fill it out. Keep your form simple and avoid making any fields mandatory, and you’ll likely be able to get far more responses.
Only using text fields in the form
While it is true that text fields will let people describe exactly how they feel about your website and its services – it also takes much longer to fill out. That makes it less attractive and will reduce the amount of feedback you obtain.
In addition to text fields, your feedback form should contain other types of fields. In general multiple-choice questions are easier to fill out, which is why you could let users select a rating using radio buttons or a slider.
Not using responsive design
Over 50% of online traffic comes from mobile devices nowadays, and you need to cater to that. That is why it is essential that you use a responsive design that will adapt to the smaller-sized screens of mobile devices, and display your feedback form properly on them.
Feedback forms that are simply too long
Although getting as much feedback as possible is a good thing, if your form is just too long many people will take one look at it – and bounce. That is why it is important to balance your need for information with the length of the form and the number of fields that are in it.
Make it a point to avoid these four mistakes when you next create a feedback form, and you should be able to come up with one that is far more effective. Nowadays there are lots of easy ways to come up with a feedback form, and for example, you could try AidaForm if you need a place to start.
Make no mistake there are other factors that will determine how many responses you’re able to get via your feedback form, including its placement on your website, design, and so on. On top of that if you really want to get lots of people to complete the form – offering an incentive for them to do so will definitely be a big help.