If there’s one trend that Google is staying true to it is their goal to become more mobile-friendly with Google Lens. The reason behind this is not only the greater number of mobile users than ever before but also the rising power of M-commerce, which, potentially opens up the doorway towards a much greater revenue.
Either way, they’re not just changing the way in which their search engine, in general, responds to searches but to the nature of the search, as well.
For instance, in the past, while the voice-search feature was present, not a lot of people were actually using it. Nowadays, it’s omnipresent to the degree where 41 percent of all mobile users use it at least once per day . Needless to say, this was a massive game-changer, seeing as how it put a much greater focus on trends such as voice search SEO.
The next step on this path towards progress can be seen on the example of Google Lens, a project that’s been in development for a long time (although it was only announced last year) and is now finally going to see the light of the day. Here are several important things you wanted to know about Google Lens but had no one to ask.
What is Google Lens?
Generally speaking, Google Lens is an image recognition mobile app. In theory, it’s supposed to understand the image taken by your camera and then search the internet in order to find it.
The simplest, while not necessarily most accurate, way to describe it would be to say that it’s Google Goggles for your phone.
A lot of people know that Google search engine has the recognise image feature for ages now, which makes most of you wonder, what made them wait this long for such a revolutionary trend. Well, things are not that simple.
First of all, the process behind the Google Lens is much more complex than that, seeing as how it doesn’t merely look for the elements on the image, it tries to understand it, along with all the objects and scenarios that take place there. Needless to say, this wasn’t possible to achieve until the AI deep learning and machine learning technology reached the level at which it’s currently.
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Do all phones have it?
While there were some concerns that Google Lens won’t be supported by some of the low-end smartphones, most of these fears were scattered when Google announced that Google Lens will be out as a standalone app. This means that it’s coming to all Android phones running Google Photos, yet, this is not necessarily the end to all of your problems.
Keep in mind that the responsiveness of the app might greatly depend on the hardware it’s running on, which means that you might want to use this window of opportunity to get a new smartphone. Seeing as how high-end phones like Samsung Galaxy S9/S9+ or iPhone X/X+ may cost a small fortune, you might want to look for a regional retailers offering convenient deals like outright mobiles in Australia .
What makes it so revolutionary?
The main reason why people switched to smartphones was due to the fact that they’re incredibly pragmatic. No cables, heavy casing or any kind of setup, you just take it out of your pocket/purse and get to use it right away. With the help of Google Lens, you’ll have the privilege of getting even more out of your phone’s practicality. For instance, you’ll be able to connect to the Wi-Fi by merely taking a picture of the SSID sticker on the router, without even having to type in the password. Needless to say, this will make it much harder for your neighbours to freeload off your broadband.
Next, imagine a scenario where you walk down the street and see a coffee, a bar or a restaurant and you consider whether or not to come in. Now, all you will have to do is take a picture of the place and have your phone display all of the information related to it. You’ll be able to see the opening hours but also the reviews of the bar.
Once you walk inside, you’ll be able to take a picture of the meal and get the information of the calorie count (invaluable for some people), as well as the ingredients, which is crucial for those with severe allergies.
At the end of the day, Google Lens sounds incredibly promising, seeing as how it stands to, not only revolutionise the world of modern search engines but the world of modern business, as well. One last thing, at the moment, about 78 percent of all local mobile searches result in an offline purchase. It’s easy to see how, with the help of Google Lens, these numbers could go rapidly up. This alone would be a factor that’s important enough for you to keep an eye on Google Lens.