3 ways you can protect your privacy at the age of big data

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The age of the Internet literally turned the Earth into a global village. Today, you can send messages throughout the whole world within seconds. You can broadcast live videos and make long-distance calls from anywhere, anytime you want. The Internet has elevated production and the exchange of information to a level we couldn’t imagine a few decades ago.

This is exactly why the size of digital universe will double every two years. This is a privilege because we are able to find almost every piece of digital information instantly, but it could also be an even bigger threat. Namely, it is getting more and more difficult to protect personal information that we all reveal online.

For this reason, you need to understand your options and learn how to ensure cyber security. This article will show you 3 ways you can protect your privacy.

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How to Stay Protected in the Digital Age

Walmart processes over 40 Petabytes of data each day, making it the second largest in-memory platform in the world. This is only an example of a company-owned database that raises concerns about the protection of online information.Huge volumes of user-generated information restrict our privacy, enabling businesses to treat us like products, not humans.

For instance, Internet providers collect data following our online activities, while entrepreneurs use our search history to create a targeted advertisement. What we do in the digital world is no secret to companies anymore, so they use nudging methods to force us into making decisions that match their business interests.

This sounds scary and unethical to most people, so they try to fight back. The only way to do this is by embracing Internet protection mechanisms. Here are the 3 most efficient models in that regard.

1Block third parties and location tracking

You will hardly ever open a web page without third-party cookies. This is an advertising method that gathers information about your online actions. Cookies are stored on the client-side and can contain sensitive data like an IP address, which could be intercepted and reused. At the same time, software runs cookies through non-encrypted HTTP, making them exposed to attacks.

This is the first and the easiest step in privacy protection because you can turn off cookie trackers in your web browser. If you are using Google Chrome, just go to Advanced Settings – Content Settings – Cookies and disable all options that allow cookie usage.

At the same time, we recommend you to turn off location service and avoid territorial monitoring. There are a number of handy applications based on location targeting but you probably don’t have to use them all the time. Therefore, you can switch off location detection. According to Internet security experts at AussieWritings.com dissertation service , you will probably leave the traces of your location anyway but turning off this browsing option is the most convenient way to make the job more difficult for an average advertiser.

2Use Tor for protection

Released in 2002, Tor soon became one of the most popular tools for safer online communication. Some studies suggest that more than 4 million people currently use this privacy protection tool.

The system diverts Internet traffic through the global computer network with more than 6 thousand units. This way, Tor covers the real location and disables potential watchdogs that monitor your digital activities. There are concerns that Tor could be protecting people who engage in illegal digital activities, but it’s a side effect, which cannot diminish the network’s potential to improve online security.

The data protection system encompasses Internet browsing, network posting, and online communication in general. As such, Tor is often considered to be one of the biggest enemies of the US National Security Agency. The bright side of this statement is that it definitely proves the efficiency of this data protection mechanism.

Anyone who has a problem with digital advertisers or Internet service providers collecting his or her personal information can use Tor to eliminate this issue. The system is safe and hard to breach. There have never been any reports about security issues. It takes an extremely powerful system – NSA or FBI, for instance – to penetrate Tor’s browser, which means that you can feel relaxed about your cyber security.

3Try Signal

Mass surveillance is a terrifying symptom of big data as governments gained the power to hear and read every word you say. Signal is a reliable encryption tool, which is why the likes of Edward Snowden and similar whistleblowers use and recommend it. The tool is free of charge and allows you to send images or textual, audio, and video messages.

Its developers designed end-to-end encryption, forbidding everyone (even themselves) to intrude and see your messages. Besides that, Signal enables users to send messages that disappear after a few seconds or minutes, according to your preferences. If you don’t want your mobile communication to become part of the big data statistics, you should give Signal a try.

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Conclusion

The Internet is full of data, which is great because we all have information at our fingertips. But there are also negative aspects of this as well. All of your personal information is out there for the public use as well. If you want to feel safe while browsing the web, you should learn to protect yourself. This article highlighted 3 different ways you can help protect your privacy at the age of big data.

About author: Olivia is a passionate blogger who writes on topics of digital marketing, career, and self-development. She constantly tries to learn something new and share this experience on different websites. Connect with her on Facebook and Twitter.

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Diksha Yadav
Diksha Yadav is software developer with 4+ year experience in .NET and C#. She is senior developer and team leader in MNC and part-time blogger. She has enjoyed numerous assignments with the Company including automotive testing.

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