How to Optimize Voice Search with Digital Assistants
From the increasing popularity of voice assistants, it is quite clear that this is no passing fad and indeed might be the future of internet searches. The ADI Consumer Electronics Report reveals that more than half of voice assistant owners use their gadgets at least once daily and significantly for online businesses, more than 20% of the users use it for shopping online. Forecasts that by 2020, around 30% of all web browsing will be conducted with voice searches. It is clearly evident that a paradigm shift is taking place in the way web searches are being conducted, and this is more than likely to have a significant impact on SEO as well as digital marketing strategies since typing and speaking tend to be quite different as far as information search is concerned.
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How to Optimize for Voice Search
Given the vital importance of voice search, contemporary marketers need to be getting ready to meet the new demands of web surfers, however, it is to be appreciated that voice search is still in a very nascent and transitional stage so there is no overwhelming need to be voice search compliant immediately; the traditional typed in Google search is still expected to prevail for quite some time. However, it is best to start early in this endeavor. Some tips to best leverage the increasing popularity of voice search:
Use Natural Speech
According to Tayloright, a leading digital marketing, and SEO company, the SEO strategy must be geared to process the way humans speak normally; typically, digital assistant users express their searches in simple and direct language as if they were speaking to another human being. This essentially means that the older format of keywords that were structured in a radically different way that had no similarity with the way language is actually spoken.
Use Long-Tail Keywords
For quite some time the popularity of long tail keywords has risen simply because they are more specific as the user uses more search terms to qualify his search. Long tail keywords mimic the human thought process better and can be used to great advantage by local businesses to rank higher in Google searches. Spoken language searches are actually an extension of long tail keyword searches so you can expect better rankings if you infuse long tail keyword phrases into the content.
Leverage the Strength of ‘Near Me’ Searches
Because of the rapid strides, Google has made to give preference to local search results; users can also use the “near me” search that permits users to get more meaningful results from hyper-local businesses. The usefulness of this search technique is evident as there has been a 5x increase in “near me” searches in the last couple of years as per a comparison of data sourced from Google.
Conclusion
The most important thing that has to be appreciated by SEO practitioners trying to optimize for voice search is that they will need to incorporate keywords structure in the same manner as conversational speech and forget about the earlier type of choppy-sounding keywords.
Author Bio: Anthony Karen is a Social Media Expert. She loves to share her creative knowledge of social media with her clients & friends. She is passionate about trendy gadgets.
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