The right website can be an online digital salesperson 24/7. Studies reveal that nearly 60% of the purchase decision is made before the potential customer ever connects with your sales team in any way.
How is that possible? Consumers today are researching everything online first. As opposed to taking a salesperson’s word for it, they are educating themselves about the product or services they hope to acquire before they ever start looking at providers. Since they are already online doing research, they will likely start with your business’s website and that’s why having an updated, educational, well-designed website is vital.
Is your website losing business? Is your bounce rate high and your conversion rate low? Is your website outdated? Studies show that a staggering 81% of potential consumers are much less likely to consider businesses with an outdated website.
How do you know if it’s time for a website redesign? This article is a list of 7 compelling signs that it’s time to redesign your business’s website.
1Your Website’s Appearance is Outdated:
If your website is 3 years old, or older, chances are you’re behind the latest design trends. With so much competition out there on the internet, and more each day, a business can’t afford to be behind where their website is concerned. Businesses need websites that are memorable with strong branding, fresh, relevant content, dynamic design elements, and speed.
2Your Website Isn’t User-Friendly:
If a visitor comes to your website and has a negative experience where they can’t find what they are looking for, get lost, or the site moves at a snail’s pace, why should they return? These days, consumers literally see thousands of websites and have seen enough quality websites that are fast-loading and aesthetically pleasing and feature intuitive navigation. It may seem unfair to compare your company’s website to that of Amazon, but if your website doesn’t make it quick and easy for your visitors to find exactly what they are looking for, because they know there are plenty of websites that can, why should they return?
3Your Site is Not Optimized for Mobile:
With more than half of all traffic on the internet coming from mobile devices, you can’t afford to have a website that’s not optimized for mobile devices. If your business has a separate mobile site or isn’t responsive in design, the time to start over and build a dynamic website that looks great and functions well across all computers and devices is now.
4Your Site isn’t Ranked Well on Google:
When conducting a search online, most will only use the first few results on the first page of search engine result pages because they don’t have a lot of time. That means it’s vital to not only appear on the front page of search results for keywords relevant for your business, but it’s also crucial that you appear as close to the top of that page as possible. If you’re not on the front page, or even on the first ten, how will potential customers find you? Often a website redesign is done to integrate search engine optimization (SEO) into a website from the beginning. Also, Google let us know with their July 2018 “Speed Update” that speed is a factor in their ranking algorithm. Optimizing a website for mobile has a dual advantage in not only improving the user experience (UX) but also a site’s SEO.
5Your Conversions, Leads, and Traffic are Low:
There’s nothing better than a good analytics program to tell you just how well your website is performing for you. If your website is older, but your results are good, don’t fix what isn’t broken. If, however, your bounce rate is high and your traffic, leads, and conversions are low, it might be time for a website redesign.
6Making Changes is Difficult:
If a minor update to your current websites like a blog post or a small event listing isn’t something easy to execute that several people on staff can easily take care of, it’s time for a redesign. If the site is in straight HTML or designed in such a way that a third party is needed to make changes, consider a redesign using a content management system (CMS) like WordPress or Drupal.
7Your Site Doesn’t Match Your Current Marketing Efforts:
When your current website was designed, it could be that your intent was to get as many queries as possible using a contact form. Chances are pretty strong that since then, your goals for your website have changed. Does your current website have calls to action? Does it match your current marketing goals? If not, it’s time to think about taking action.
If any of the above matches your current situation, it might be time to consider redesign for your business site. A redesign that integrates today’s best website practices, strong SEO and mobile optimization, will bring many benefits. A website optimized for SEO and mobile is a site with increased speed that can be accessed by a vastly larger audience including mobile users.
Also, revisit your content. Craft a plan that tells the story of your business, what you have to offer and what you can do for your customers. If you need help, working with the right web developer can give the site you’re looking for and perhaps even help with its maintenance, so you can focus on your business. And that business will show a perpetual increase with a current, dynamic website.